Work
GemPages, GemStory, GemPlatform, GemCommerce, ShopX, 4S Strategy — products and frameworks for Shopify merchants, agencies, and CRO operators in APAC.
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Products
GemPages
The #1 page builder app on Shopify. 100,000+ merchants, 4.9★ rating, 95% five-star reviews. Bootstrapped over ten years from one person to a 100+ person team. The cash engine that funded everything else.
GemStory
AI agent that writes high-converting advertorials, grounded in pattern analysis of 2,620+ real winning ads. Generic AI writers were the first wave; vertical-specific, pattern-based systems are the next. Try it at gemstory.ai.
GemPlatform — Self-Driving Storefront
The platform thesis: storefronts that design, test, optimize, and write themselves. GemStory was the first agent on it. More agents are in development. Building in public.
Company
GemCommerce
The parent company. Bootstrapped, profitable, 100+ team across Vietnam and Singapore. Not a typical startup story — no rounds, no exit pressure, just product and customers for a decade.
Frameworks
4S Strategy
Shenzhen — Saigon — Singapore — Sydney. Four cities, one corridor. China supply chain meets Vietnamese build talent meets Singapore capital meets Australian go-to-market. Cross-border ecommerce runs on this loop.
Ecommerce Nation
The thesis that Vietnam can become to global ecommerce what Taiwan is to semiconductors — the operational backbone for an industry. Talent, cost structure, geography, and a generation of builders ready to ship.
Events
ShopX
Annual flagship event for the Asia-Pacific Shopify ecosystem. Merchants, agencies, app makers, and AI builders in one room. Hosted by GemCommerce.
Case studies
Coming soon — DTC brands that grew with GemPages and GemStory, with real numbers and what worked (or didn’t).